Deputy Manager, Brand & Marketing · Sanmar Properties Ltd
9+ years driving measurable growth through data-backed media buying, full-funnel lead generation, advanced analytics, and marketing automation — across real estate, e-commerce, and NGO sectors.
I don't just run ads — I build lead machines and growth systems.
I'm a data-driven digital marketing professional with 9+ years of experience turning ad budgets into measurable business outcomes. My specialty lies in real estate performance marketing — managing multi-channel campaigns across Meta, Google, LinkedIn, and third-party partners that serve both local Bangladeshi and Gulf NRB markets simultaneously.
At Sanmar Properties, I oversee the full digital marketing function: from campaign strategy and media buying to GA4/GTM tracking, Looker Studio dashboards, n8n marketing automation, and cross-functional alignment with sales and call-center teams. I don't just generate leads — I optimize the entire funnel to maximize SQL conversion.
My technical edge includes server-side tracking (95%+ data accuracy), AI-integrated workflows, and Python-powered analytics. I believe every marketing decision should be backed by clean, reliable data.
Full-spectrum digital marketing expertise — from strategy to execution to measurement.
9+ years of progressive growth in digital marketing leadership.
Leading the full digital marketing function for one of Bangladesh's leading real estate developers. Responsible for strategy, execution, analytics, and cross-department alignment.
Real campaigns, real budgets, real outcomes — documented end to end.
Real Estate / Property Development — Sanmar Properties Limited is a major residential property developer in Chittagong, Bangladesh. They required strategic social media growth to build brand awareness, establish thought leadership, and drive qualified leads through organic engagement.
Real Estate / Property Sales — Mid-sized real estate developer managing multiple property projects. Primary challenge: converting website traffic into high-quality leads that sales team could actually work with.
Green Park is Sanmar's flagship Chittagong residential project. Campaign ran 7 waves across 10 months with simultaneous targeting of local buyers and Gulf (UAE, Saudi, Qatar) NRB investors — two distinctly different buyer psychologies requiring separate messaging and creative.
March was the highest-lead month (414 leads) at $3.27 CPL while November delivered the lowest CPL ($1.66) through hyper-targeted retargeting of warm audiences built over 8 months.
Artemis Fashion was running Meta Ads with a 1.5× ROAS — barely above break-even and unprofitable after COGS and overheads. Campaigns lacked proper audience structure, creative testing, and conversion tracking accuracy.
Week 1–2: Full audit, pixel fix, CAPI setup, structure rebuild
Week 3–4: Creative testing phase — 12 variations launched
Month 2: Scale winning ad sets; audience layering and lookalike expansion
Month 3+: ROAS sustained at 7–8× with monthly optimization
Real Estate — Large real estate company operating multiple channels (paid ads, organic, direct, referral) with zero visibility into which channels were driving actual sales.
Management couldn't answer: "Which channel is generating sales?" No attribution data meant no optimization possible. Budget allocation was guesswork. Campaigns ran blind.
Traffic was coming, but visitors weren't submitting forms. High bounce rate on mobile. Form was too long (8 fields). Unclear value proposition. No trust signals visible.
Not capturing high-intent buyers actively searching for properties. Missing the moment when buyer intent is highest.
Low Facebook page engagement. Organic reach minimal. Brand awareness not growing. Random posting with no strategy.
Marketing was mostly traditional (offline ads, events, word-of-mouth). No digital system. No measurement. Budget allocation was not data-driven. Management had no visibility into marketing performance.
Website received very little organic traffic. Almost 100% dependent on paid ads. No SEO strategy. Rankings for branded keywords were weak.
Management had to wait for manual reports. Hours spent compiling data from multiple sources. Reports were outdated by the time they were delivered. No real-time decision-making possible.
Managing multiple real estate projects simultaneously was complex. Easy to lose focus, mix audiences, waste budget across projects.
Finding genuine luxury apartment buyers (high net worth, UAE expats, investors) was difficult. Mass-market approach wasn't working for premium segment.
eCommerce (Fashion & Activewear) — Daring Active is a Bangladeshi fashion & activewear brand selling online through Meta Ads. Goal: increase online sales and revenue through performance marketing.
Continuous creative testing and data-driven budget allocation are critical for sustaining high ROAS in competitive eCommerce markets. Weekly optimization cycles outperform set-and-forget campaigns.
Critical Events: Page View, View Content, Add to Cart, Initiate Checkout, Add Payment Info, Purchase
Secondary Events: Search, Product View, Collection View, Newsletter Signup, Button Click, Scroll Tracking
A robust tracking infrastructure is the foundation of effective performance marketing. Optimization is only as good as the quality of underlying data. Accurate tracking enables faster, more confident decision-making.
eCommerce (Fashion & Lifestyle) — Artemis is a fashion & lifestyle brand experiencing rapid growth through Meta Ads. Challenge: sustaining performance while scaling requires continuous creative innovation.
Creative Formats Tested:
Creative performance should be managed as a structured experimentation process, not occasional design refreshes. Systems that enable rapid testing and iteration outperform ad-hoc approaches. Creative diversity is a scalability lever.
Non-Profit Organization (NGO) & Education — Umbrella Foundation operates as a non-profit focused on education and social development while managing an educational institution requiring increased student admissions and community engagement.
Content & Campaign Strategy:
Purpose-driven storytelling combined with consistent community engagement significantly improves brand trust and student acquisition for educational organizations. Transparency and authenticity resonate with parents and community members.
Non-Profit Organization (NGO) — Umbrella Foundation required a stronger digital fundraising strategy to increase donations, engage supporters, and expand awareness of social impact initiatives.
Content & Campaign Strategy:
For non-profit organizations, transparent storytelling, consistent communication, and measurable impact reporting are the strongest drivers of donor engagement and long-term fundraising success. Donors give when they understand and believe in the mission.
Travel & Tourism — Tour Group BD offers domestic & international tour packages, hotel reservations, resorts, transportation, and customized travel experiences. Required accurate tracking across multiple booking channels.
Tracking Components Implemented:
Booking Events: Package Inquiry, Hotel Booking, Resort Booking, Tour Booking, Payment Confirmation
Contact Events: WhatsApp Click, Messenger Click, Phone Click, Form Submission
Engagement Events: Button Clicks, Scroll Depth, Landing Page Engagement, Thank You Page
Accurate tracking is essential in travel industry where customers interact through multiple touchpoints (website, WhatsApp, Messenger, phone) before completing a booking. Multi-channel tracking provides visibility across the entire customer journey.
Travel & Tourism — Tour Group BD wanted to increase bookings for tours, hotels, resorts, and holiday packages. Faced low online booking volume, limited brand awareness, and high competition.
Awareness Stage:
Consideration Stage:
Conversion Stage:
Travel industry success depends on aligning campaign objectives with customer journey. Combining accurate tracking, audience segmentation, remarketing, and close sales collaboration leads to higher booking rates and sustainable campaign performance across multiple travel products.
Daring Active, a growing Bangladeshi activewear brand, had multiple product lines but fragmented Meta Ads campaigns with no clear funnel structure. High awareness spend was not converting to purchases efficiently — ROAS was below profitability threshold across most campaigns.
Facebook: Primary — 305 purchases tracked, ৳81K+ spend
Instagram: 38 purchases, ৳76K spend — strong for lifestyle creatives
Audience Network: Supporting reach at ৳8.87 CPM
Ongoing (SS25): 1,134 adds to cart, 493K impressions, ৳173K spend
Complete 2025 lead generation data across all campaigns and channels.
Results delivered for clients across fashion, sportswear, education, healthcare, travel, and agriculture.
Rebuilt Meta Ads structure, installed server-side tracking, A/B tested 12 creatives. Delivered 433% ROAS growth within 3 months.
Data-driven Meta Ads campaign driving admissions for school and madrasa. Optimized audience targeting and ad creatives for enrollment conversion.
Meta Ads restructure for activewear brand — product-line campaigns, Advantage+ Shopping, 3-tier audience strategy. 3.29M impressions, 1.98M reach, ৳95K managed spend. Built Looker Studio dashboard for ongoing visibility.
Managed paid Facebook campaigns for public health awareness across COVID-19, mental health, child safety, and citizens' voice topics. Delivered 300K+ reach across 12+ campaigns at ultra-low CPE ($0.002–$0.01) on minimal budgets ($5–$8/campaign).
Established digital marketing presence for agro brand. Content strategy, social media setup, and initial paid campaign launch.
Digital presence setup and Facebook page management for Umrah & Hajj travel brand. Content strategy and audience targeting focused on faith-motivated travelers. "Travel Beyond Boundaries, Guided by Faith."
Performance campaigns on Meta targeting travel enthusiasts. Audience segmentation by travel interest, budget, and destination preference.
Continuously upskilling across platforms, analytics, and AI tools.
Interactive tools, calculators, dashboards, and templates I've built for marketing optimization and business operations.
Open to senior digital marketing roles, consulting projects, and strategic partnerships. Let's talk about what I can deliver for your business.